When a double glazing salesperson sits in your living room, you are not having a spontaneous conversation. You are participating in a highly refined, psychologically tested script that has been perfected over 40 years.
At ReQuotes, our team spent decades writing these scripts and training sales teams to use them. We know every pivot, every objection handle, and every closing tactic. Here is the exact playbook they use—and how to stop it dead in its tracks.
The Setup: Building False Value
Before they talk about price, the salesperson must convince you that their windows are uniquely superior to everyone else's. They will use heat lamps, cross-sections of plastic, and complex jargon about "multi-chambered profiles" and "warm edge spacer bars."
The Truth — and this is where it gets interesting: The biggest national companies — Anglian, Everest, and a handful of others — actually do manufacture their own uPVC profiles in their own UK factories. They extrude their own frames, control their own quality, and in many cases produce a genuinely superior product to the generic profiles used by smaller local firms. On this point, the script is not entirely wrong.
But here is what the script will never tell you: that superior product has a floor price that is far lower than what they are asking. The quality premium is real. The pricing premium is manufactured. The salesperson's job is to blur the line between the two so you cannot tell where legitimate product value ends and artificial markup begins.
This is the core of the ReQuotes proposition: get Anglian or Everest quality at local company prices. It is not a fantasy — it is what happens when you remove the information asymmetry and negotiate from the floor price up, rather than from the book price down.
The Price Drop Sequence
This is the core of the script. It is designed to make you feel like you are negotiating a massive discount, when in reality, you are just moving down the "sliding scale" toward the real floor price.
The Reality: This number is entirely fictional. It exists only to anchor a high number in your mind so that the subsequent "discounts" feel substantial.
The Reality: There is no marketing subsidy. The board is just free advertising. The price was always going to be £15,000 or less.
The Reality: The manager knows exactly what is happening. The salesperson already knows their floor price. The phone call is pure theatre designed to create a fake deadline and a sense of urgency.
The Follow-Up Call Script
If you successfully resist the pressure and get them out of your house without signing, the script continues over the phone.
- Day 3: "Just calling to make sure you received the quote and see if you have any questions." (Testing the waters).
- Day 7: "I was reviewing your file with my director, and we really want your business. We've sharpened our pencil and can do it for £X." (The final drop toward the floor price).
How to Break the Script
The script relies on you playing along. The moment you show you know the rules, the script breaks.
If you want to bypass the script entirely, use the Bottom Line Price Checker before you book the appointment. We tell you the bottom line price before the salesperson even arrives — rendering their entire performance useless.
The ReQuotes 3-Part Free Service
Whether you are just starting to research or you have a quote sitting on your table, our team of ex-industry insiders has built the tools to protect you—completely free.